Everything you need to know.
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We are passionate about startups, technology, sales, marketing and ultimately, growth strategies.
As we enjoy studying and writing about these topics, we hope that you get some value from the articles on your way to getting traction and scaling your business.
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Sales
The art of saying no: Master lead qualification with the PANDA framework
The Importance of Lead Qualification in Sales If you're in sales, you'll probably agree that time is your most valuable asset. But, like me for a long time, you might be underestimating how valuable it actually is. Basically, every minute you spend on a lead that...
Navigating entreprise deals – the decision making unit in B2B sales
Discover how understanding the Decision-Making Unit (DMU) in B2B sales can enhance your ability to close large enterprise deals. Learn key strategies to navigate complex decision processes and boost your sales success.
Closing the Deal – one „Yes“ at a Time
Unlock the secrets to mastering B2B tech SaaS sales with microclosures. Learn how to guide clients through the decision-making process, build trust, and increase conversion rates by harnessing the power of incremental „yeses.“ Discover effective tactics and strategies to make your sales process more engaging and customer-centric.
Marketing & Strategy
Marketing: how to master the big and constant experiment
Discover why marketing is a constant experiment. Learn about the underlying concepts of buying journey, customer journey analytics, marketing attribution and designing effective experiments to optimize your strategies and drive success.
Content strategy & execution for demand generation
Framework for content strategy & execution. A free template for B2B content strategy. Learn how to define your audience, connect product features with value, create content for each stage of the buyer’s journey, and distribute effectively (with real-world examples).
Building market-ready products: how to build products that sell themselves.
Explore the critical role of product marketers in driving successful product launches in today’s tech industry. Discover actionable tips for integrating market insights, fostering collaboration between teams, and overcoming common challenges. Learn how to create market-ready products that resonate with customers and drive business success.
About us
We believe that SMEs & start-ups are the innovative economic engine that has the power to change the world for the better. At the same time, in our work in and with start-ups, we see that great technologies often fail to reach their full potential due to a lack of market traction.
So we decided to share some of our experiences along the way in this blog, hoping that it might be helpful for you in your start-up journey.
Akanksha Yadav
Marketing Expert
„As we live through an age of information overload, what excites me is the opportunity to build innovative marketing strategies that can cut through the noise and deliver real results.“
Tobias Gundermann
Sales Specialist
„For me, the exciting thing about sales is that it seems complex in the beginning but can be made very simple with the right approach and selected effective tools.“
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