Everything you need to know.
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We are passionate about startups, technology, sales, marketing and ultimately, growth strategies.
As we enjoy studying and writing about these topics, we hope that you get some value from the articles on your way to getting traction and scaling your business.
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Sales
Mastering the Art of Information Collection in Discovery Calls: A Guide to Avoid Awkwardness and Build Trust
Master discovery calls with our guide, „Mastering the Art of Information Collection in Discovery Calls: A Guide to Avoid Awkwardness and Build Trust.“ Learn how to transform initial sales conversations into genuine, productive dialogues that build trust and rapport. This comprehensive guide provides strategies for engaging prospects, asking the right questions, sharing valuable insights, and actively listening to create meaningful connections. Perfect for sales professionals looking to enhance their approach and foster successful, long-term partnerships.
Getting to yes – a summary on how to succeed in negotiations based on facts & principles
Explore the fundamental principles of effective negotiation outlined in ‚Getting to Yes‘ by Roger Fisher and William Ury. Learn how to separate people from the problem, focus on interests, generate options for mutual gain, and use objective criteria to reach mutually beneficial agreements while preserving relationships.
The Power of Data Analytics: Revolutionizing Sales in Tech & SaaS Companies
Discover how tech companies are harnessing the power of data analytics to revolutionize sales processes, personalize customer interactions, and drive revenue growth.
Marketing & Strategy
Levels of Market-Fit
Levels of Market Fit As an entrepreneur, building a successful business requires significantly more than just having a great idea. The crucial aspects of success are finding the right market, creating a product that meets its needs, and developing a business model...
3 Steps to Your Message-Market Fit (How to Use Value-Driven Content to Take Your Customer from Consideration to Purchase)
Easy steps to find your message-market fit. In digital marketplaces, empathetic communication is the key to growing your success and revenue.
Which targeting option is best for achieving brand awareness?
Which targeting option is best for achieving brand awareness? There are many different options to consider when deciding which targeting option is best for brand awareness. Google ad products, including Youtube, give us an unprecedented ability to target our marketing...
About us
We believe that SMEs & start-ups are the innovative economic engine that has the power to change the world for the better. At the same time, in our work in and with start-ups, we see that great technologies often fail to reach their full potential due to a lack of market traction.
So we decided to share some of our experiences along the way in this blog, hoping that it might be helpful for you in your start-up journey.
Akanksha Yadav
Marketing Expert
„As we live through an age of information overload, what excites me is the opportunity to build innovative marketing strategies that can cut through the noise and deliver real results.“
Tobias Gundermann
Sales Specialist
„For me, the exciting thing about sales is that it seems complex in the beginning but can be made very simple with the right approach and selected effective tools.“
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