Everything you need to know.
Nothing you don’t.
We are passionate about startups, technology, sales, marketing and ultimately, growth strategies.
As we enjoy studying and writing about these topics, we hope that you get some value from the articles on your way to getting traction and scaling your business.
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Sales
SPIN – Gather Intelligence with Relevant & Specific Sales Questions
Why is it crucial to ask the right and relevant sales questions? Have you ever been sold something? Imagine a cheesy insurance representative calling you and shooting at you with an overwhelming load of information whilst you are just waiting for him to make a pause...
Why are some salespeople more effective than others?
Why are some salespeople more effective than others? Conventional wisdom dictates that sales success is dependent on personality and experience. And this is, of course, true. But salespeople that consistently close deals are not just charismatic, they have a...
Marketing & Strategy
The „why“ in Viral – understanding human motivations for social content sharing
Remember the “ice bucket challenge" from a few years ago? The one where all of a sudden, our newsfeeds were filled with people pouring buckets full of ice on themselves in front of a camera? I remember being wildly fascinated and mildly repulsed by this sudden social...
About us
We believe that SMEs & start-ups are the innovative economic engine that has the power to change the world for the better. At the same time, in our work in and with start-ups, we see that great technologies often fail to reach their full potential due to a lack of market traction.
So we decided to share some of our experiences along the way in this blog, hoping that it might be helpful for you in your start-up journey.
Akanksha Yadav
Marketing Expert
„As we live through an age of information overload, what excites me is the opportunity to build innovative marketing strategies that can cut through the noise and deliver real results.“
Tobias Gundermann
Sales Specialist
„For me, the exciting thing about sales is that it seems complex in the beginning but can be made very simple with the right approach and selected effective tools.“
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